‘A book of poems featured prominently in AMC’s widely lauded “Mad Men” sent viewers scrambling to find copies of Frank O’Hara’s “Meditations in an Emergency” after the second-season premiere July 27. Google reports the book of verse shot to No. 1 on its “Hot Trends” list for that day and is out of stock on Amazon.com. O’Hara rose to prominence during the New American Poetry era alongside Allen Ginsberg, Robert Creeley, Denise Levertov and Gary Snyder. The book was first published in 1957.’ [LAT] (You can also read it here.) Of course, those who saw the Sex and the City movie and were unable to find the book featured prominently in that bit of screendom — because Love Letters of Great Men didn’t exist — may now do so.

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Post tags: Books, Mad Men, Marketing

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