Maybe it’s because a candy like Mars Inc.’s Snickers is so easily associated with “fudge packing” that the chocolate bar’s ad agencies feel the need to release one homophobic ad after another.

A 2007 Super Bowl ad showed two auto mechanics accidentally kissing while gobbling down the same Snickers bar; they pulled away from each other, repulsed. That ad, from TBWA New York, had even worse scenarios in the online version, including one of the mechanics attacking the other with a wrench.

Now, Snicker’s newest ad, from AMV BBDO London, in all its homophobic glory. The spot, shown here, features Mr. T from A-Team attacking what can only be described as a power-walking, butt-wiggling queen; Mr. T. shoots Snickers bars at him from a giant truck-mounted Gatling gun to get his sissy ass running. Walking, of course, is too girly for a manly man. “You a disgrace to the man race!” shouts Mr. T.

And all this follows BBDO Detroit’s Dodge Caliber ad, where a Tinkerbell-esque pixie was on hand to illustrate what’s wrong with buying anything but a macho car.

Now, what do all three of these agencies have in common? They’re all owned by Omnicom. And CEO John Wren is getting a lashing.(...)
Read the rest of The Homophobic Problem Inside Omnicom

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Post tags: Advertising, Bob Garfield, GLBT, Homophobia, Omnicom, Snickers

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