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Wonderbra Finally Makes The Effects of Its Product Much More Clear
Monday, 11 August 2008

So, nobody really understood this outdoor marketing stunt from Wonderbra. It was basically a pair of yellow lines printed in front of a subway track — the farther yellow line represents the regular caution line that passengers should stand behind, while the near yellow line represents how far back Wonderbra-wearers must stand because of the added, um, depth. Probably clever on the drawing board, not so much in real life.

So Wonderbra returned to another marketing tactic: the obvious.CONTINUED »

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