Rachel Bilson strikes a pose in the latest ad campaign for her junior sportswear line, Edie Rose for DKNY Jeans.

"This is something that I have been interested in doing for such a long time," Rachel has said of the clothes she’s designed. "I was just waiting for the perfect opportunity for it to be done right. Fans of The O.C. really like DKNY Jeans, and I know they make great stuff, so I thought it could be good. I want people to see these clothes for what they are, not just another line designed by another celebrity. I want the line to be taken seriously.

The collection is hitting stores like Macy's, Dillard's and Nordstrom in September for $19.50 to $49.50 per piece. Thanks, People!

WHAT DO YOU THINK of Rachel Bilson’s new fashion line so far?

Read more at: http://justjared.buzznet.com/2008/07/18/rachel-bilson-dkny-jeans-ad/.